In the heart of Denver, a small activewear brand is making big waves in the world of sustainable fashion. Colorado Threads is proving that it’s possible to create stylish, high-performance clothing while prioritizing the planet and people. Their eco-conscious yoga pants are made from recycled, BPA-free water bottles, significantly reducing plastic pollution, greenhouse gas emissions, water usage, and energy consumption compared to traditional materials.

Not only are their products environmentally friendly, but they’re also made locally, which allows the company to uphold strict quality control and workplace safety standards.

A Vision Rooted in Purpose

Owner Haley Lucero, who took over the company just over a year ago, was immediately drawn to its mission of eliminating harmful chemicals from clothing. “What really stood out was their commitment to using actual recycled materials rather than synthetic fabrics,” Lucero explains. Though their yoga pants are already free from "forever chemicals," she’s working to raise the bar even higher by incorporating organic, skin-safe materials.

Giving Back: More Than Just Apparel

Colorado Threads’ dedication to sustainability extends well beyond their clothing. They actively support a variety of nonprofits, including The Action Center, which provides free clothing to people in need; Roundup River Ranch, a camp for children with serious illnesses; dog rescue groups; and Volunteers for Outdoor Colorado. Additionally, customers can choose to donate at checkout through Ecodrive, helping fund ocean clean-up projects.

Ecodrive is a sustainability-focused company that helps businesses and consumers reduce their environmental impact by funding verified eco-projects, primarily focused on ocean-bound plastic removal and reforestation. Through partnerships with brands, Ecodrive enables customers to make small donations at checkout, typically contributing to environmental causes like:

• Removing plastic waste from the ocean or coastal regions

• Planting trees in deforested areas

• Supporting carbon offset projects

Their services are often integrated into e-commerce platforms, allowing brands to offer climate-positive options with every purchase. Ecodrive verifies its impact through third-party certifications and transparent reporting.

Expanding Horizons with Colorado-Inspired Gear

While yoga gear is still at the core of their offerings, the brand is shifting toward a broader line of Colorado-influenced outdoor wear. Think cozy hoodies, ski wear, jackets, and base layers designed for adventure. The company is also an exclusive merchandise sponsor for Yoga on the Rocks and has partnered with several gyms and souvenir-focused retail locations where customers can shop in person.

Closing the Loop: A Circular Economy Approach

Lucero is well aware of the environmental impact of textile waste and is excited to introduce a buy-back program that promotes a more circular economy. Instead of throwing away gently used clothing, customers will soon be able to sell it back to Colorado Threads, helping to extend the life of their products.

Eyeing B Corp Certification

To further solidify their commitment to ethical business practices, the brand is currently working toward B Corp Certification—a respected standard that recognizes companies for social and environmental performance, accountability, and transparency. “It would help us validate our impact and show the world what we stand for,” says Lucero.

Building Community Through Connection

Sustainability may be at the company’s core, but community is just as important. Colorado Threads plans to host more local events this year, encouraging people to “come hang out.” These gatherings will feature raffles, giveaways, and most importantly, opportunities to bring people together. “For us, it’s all about creating real, meaningful connections,” Lucero adds.

A Boutique Brand with a Global Mindset

By weaving sustainability, local craftsmanship, and community engagement into everything they do, Colorado Threads is showing that even a boutique brand can have a powerful impact—both locally and globally.

Learn more and shop their collection at: coloradothreads.com

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